THE AW EDIT

MASTER THE FASTEST GROWING BEAUTY TREND
MASTER THE FASTEST GROWING BEAUTY TREND
by Tara Cowles

DOUBLE YOUR INCOME

MASTER THE FASTEST GROWING BEAUTY TREND 

Start your own Lash Business. Add to an Existing Business. Earn Recurring Revenue. Double your income. Create your own Hours.

Update your skills with one of the hottest trends in the beauty industry!

CLASSIC AND VOLUME LASHES

Two days with us at the academy teaches you all you need to fast track your revenue potential!

AIRBRUSH MAKEUP IS A MUST FOR ANY MAKEUP ARTIST
AIRBRUSH MAKEUP IS A MUST FOR ANY MAKEUP ARTIST
by Tara Cowles

AIRBRUSH MAKEUP

Work Smarter Not Harder

If you are a makeup artist and you don’t know how to Airbrush you are working Harder not Smarter

In this 4K world we work in AIRBRUSH MAKEUP is a must.

SPECIAL FX MAKEUP
SPECIAL FX MAKEUP
by Phoebe Heard

SPECIAL FX MAKEUP ARTISTRY

Dive into the world of TV, Film, gore & fantasy!
Do you love Special FX Makeup Artistry? 
Here are some reasons why diving into the world of Special FX Makeup can allow you to have a fulfilling career
 
    learn how to become a bridal makeup artist with our makeup artist course
    BRIDAL MAKEUP ARTISTRY
    by Tara Cowles

    BRIDAL MAKEUP ARTISTRY

    Do you dream of becoming a bridal makeup artist?
    Here are some reasons why Bridal Makeup Artistry makes for an amazing career
     
    Flexible Schedule
    Great Money
    Make People Feel Beautiful 
    Glamour & Beauty
    Travel 

      STUDIO HEAD'S SUCCESS STORY
      STUDIO HEAD'S SUCCESS STORY
      by Phoebe Heard

      ARTISTS WITHIN ALUMNI JOURNEY

      How our Studio Head went from a Student to a professional Makeup Artist!

      Have you dreamed of becoming a Makeup Artist?

      *WORKING WITH TOP MODELLING AGENCIES

      *WORKING ON PHOTOSHOOTS FOR MAGAZINES

      *WORKING ON FILM SETS

      *CREATING YOUR OWN BRIDAL BUSINESS 

      Listen to our Studio Head's story and how you can do it too!

      HIGHLIGHTER: POWDER VS LIQUID
      HIGHLIGHTER: POWDER VS LIQUID
      by Phoebe Heard

      HIGHLIGHTER: POWDER VS. LIQUID

      Which one is right for you?

      We will break it down for you! 

      PINCHABLE CHEEKS
      PINCHABLE CHEEKS
      by Phoebe Heard

      EMBRACE THE HEAT WITH BRIGHT CHEEKS

      Our new Cheek Stain launched in perfect timing with this heatwave!

       Would you believe it only takes one product to achieve this look?!

      SMOKEY LINER
      SMOKEY LINER
      by Phoebe Heard

      SUMMER TREND: SMOKEY LINER 

      Sultry eyes are in for the summer and it is a lot simpler than you think to create this beautiful look!

       

      Only three products are going to be needed to master this look, which can be done in minutes!

      TV & FILM CALGARY 2024
      TV & FILM CALGARY 2024
      by Phoebe Heard

      CALGARY FILM INDUSTRY 

      HERE IS WHAT'S COMING FOR 2024
       
      Are you interested in working as a makeup artist in the TV and film industry? 
       
      You picked a good place to start your career in makeup! 

       

      VACATION MAKEUP TRENDS
      VACATION MAKEUP TRENDS
      by Phoebe Heard

      SUMMER MAKEUP 

      Dreaming of a summer vacation?

      This mood board will transport you right to Italy on a fun vacation with friends!

      You may not have your vacation booked yet, but you will want to try out these beautiful makeup looks that are trending for summer!

      You can’t go wrong with a bronzed and dewy makeup look in the warmer months.

       

      We will break down the makeup techniques and products for you below! Even a beginner at makeup can achieve this look in this simple lesson!

      NEW FLEX COURSES
      NEW FLEX COURSES
      by Tara Cowles

      NEW FLEX COURSES 

      WE HAVE NEW MASTERS & HONORS MAKEUP COURSE FLEX DATES

      So many of our makeup students come to us and have been dreaming about a career as a makeup artist for years before they do anything about it.

      LIGHTEN THE COURSE LOAD

      Our Masters Makeup Artistry, and our Honors Makeup Artistry diploma programs now have flex date options to break up the work load, so that you can ease into that path you are meant to follow.

      BOXING WEEK MAKEUP DEALS
      BOXING WEEK MAKEUP DEALS
      by Tara Cowles

      HUGE SAVINGS 

      OUR BOXING WEEK MAKEUP DEALS ARE STILL GOING STRONG

      2024 feels like a good year to make it about you. We decided to run our deals on makeup, makeup lessons, online makeup courses, and more, until the end of the year, so that you can take advantage and set yourself up for success.

      Start the new year looking, and feeling fabulous.

      We have up to 50% off until the end of the year. Don't wait, take advantage of these great deals while you can.

      SALE ENDING SOON!
      SALE ENDING SOON!
      by Tara Cowles

      SALE ENDING SOON

      If perfecting your own Personal Makeup Routine, Restocking your AW03 Products or Starting a Career as a Professional Makeup Artist Online is on your to do list, it's all on sale!

      UNTIL MIDNIGHT ON FRIDAY

      We have slashed prices on our AW03 Makeup Products, and our personal Online Makeup Lessons! 

      …and wait until you hear this! 

      We have an insane deal with our Online Makeup Artist Masters certificate course. We are giving you a FREE makeup kit when you sign up with the pay in full option!

      EXCLUSIVE CELEBRITY MAKEUP MASTERCLASS
      EXCLUSIVE CELEBRITY MAKEUP MASTERCLASS
      by Tara Cowles

      EXCLUSIVE CELEBRITY MAKEUP MASTERCLASS

      With Hollywood’s Hottest Makeup Artist and Photographer!

      We are so thrilled to have celebrity makeup artist and photographer BEAU NELSON joining us as our special guest, all the way from LA!

      Beau’s makeup and photography skill are in high demand by renowned brands like Chanel, Tom Ford, Mui Mui, and Giorgio Armani. His incredible artistry has graced the covers of fashion giants such as Vogue, Allure, Elle, and W Magazine. This is a huge achievement and something that only comes with focus and determination. 

      This Masterclass is so much more than other classes out there. Here is a real success story, Beau is not only going to show you techniques and products that he uses to create his signature style, but he is also going to share with you his journey to get where he is today, including the sacrifices. This is knowledge is priceless and something that can make such a crucial difference to you and your journey! 

      Master Your Makeup, Fabulous Over Forty, TV Talk, Makeup Tips, Makeup Course, Makeup Series
      TV TALK: BEAUTIFUL SKIN
      by Tara Cowles

      LET'S TALK BEAUTIFUL GLOWING SKIN

      I get asked about my skin all the time. I’m sorry to say there is no magic formula, it takes work, especially as you get older!
      My skin is a combo of never going in the sun anymore, getting regular facials, using a red light mask every day and using the correct makeup products...correctly!
      I've learned that less really is more, especially when it comes to your makeup base.
      Wearing a foundation primer is not a luxury it's a necessity to avoid makeup settling into fine lines and to also keep your makeup looking even throughout the day.
      Concealer needs to be applied only where needed and your formula needs to be creamy and hydrating with coverage. 
      There are so many little tips and tricks that make a huge difference to looking like you are wearing makeup vs looking like you have amazing skin. 
      I want people to notice my skin, not my makeup!
      GET YOUR GLOW ON
      GET YOUR GLOW ON
      by Tara Cowles

      HOW TO GET YOUR GLOW ON

      Do you love that bronze, golden glow?

      Are you dying to lay out and get your tan on?

      JUST LEAVE YOUR FACE OUT OF IT!

      So now what? You’re taking care of your face by avoiding the pigmentation and premature aging, but now you have a gorgeous tanned body and your face is five shades lighter!

      If you match you foundation to your lighter face you look like you have a floating head but if you match your foundation to your darker body it ends up looking patchy and uneven…what do you do?

      Becoming a Makeup Artist. Makeup School vs YouTube
      YOUTUBE VS MAKEUP SCHOOL
      by Tara Cowles

      YOUTUBE VS MAKEUP SCHOOL

      Have you ever followed a YouTube tutorial and wondered why your makeup looks heavy, cakey and overdone, while the makeup tutorial you just followed to a T looked fresh, flawless and perfect? Makeup for social media does not work in real life! While it’s a great to get a feel for what working as a makeup artist could be like, it isn't the best place to learn makeup professionally.

      When working as a makeup artist for any sort of film or recording your makeup needs to be heavy, dramatic and overly contoured because the lighting, quality of filming and editing take away so much detail. When filming makeup under professional lighting, intensity is taken away from the makeup look and imperfections diffused so the extra intensity is required to counteract this process. Many videos use filters which alter the look of features, coloring and details. What appears to be a light, fresh, makeup look is really just an illusion, it's actually a full, heavy finish. Makeup that is applied for YouTube or Social Media isn't an everyday look or something that would be wearable under natural lighting. 

      MAKEUP ALUMNI SUCCESS STORY
      MAKEUP ALUMNI SUCCESS STORY
      by Tara Cowles

      ALUMNI IN THE HOUSE

      It’s so amazing to watch our makeup students grow and create amazing makeup careers after school. Scarlett is such an incredible example of this.

      Scarlett started her makeup journey with us as a student back in 2008, she then came back as an instructor for our Makeup Diploma and Advanced Makeup Diploma courses in 2017 and we have her back again today teaching our Special FX portion of our Makeup Artistry Honors Diploma.

      We asked Scarlett what her most challenging job to date has been and here's what she had to say...

      EYELASH EXTENSION COURSE
      WORK SMARTER NOT HARDER
      by Tara Cowles

      MASTER THE HOTTEST BEAUTY TREND

      WANT TO DOUBLE YOUR INCOME & CREATE YOUR OWN HOURS?
      WANT TO WORK SMARTER NOT HARDER?
      WANT RECURRING REVENUE?

      Whether you are already working in the beauty industry or you are a beginner, the aim is to be able to offer as much as possible to one client, to give them a reason to come back for more, and here's how...

      IT'S NOT ALL ABOUT THE MAKEUP
      IT'S NOT ALL ABOUT THE MAKEUP
      by Tara Cowles

      IT'S ABOUT SO MUCH MORE!

      EVERY MAKEUP OR HAIR DIPLOMA COURSE ENDS WITH A PHOTOSHOOT     

        Makeup school isn't just about the makeup application, it's about being prepared, understanding what is required of you and working as a team. 

      We want our students to know exactly what to expect when they start working in the fashion industry. 

      YOUR MAKEUP DREAMS
      YOUR MAKEUP DREAMS
      by Tara Cowles

      IN ACADEMY CLASSES ARE BACK!

      WHAT ARE YOUR MAKEUP DREAMS?
      The industry is booming in all areas!
      There has never been a better time to turn your dreams into reality.

      OUR DIPLOMA COURSES BUILD ON EACH OTHER
      TAKE ONE OR TAKE ALL!

      Which course is right for you?
      Where do you see yourself in the industry?