THE AW EDIT
Have you ever followed a YouTube tutorial and wondered why your makeup looks heavy, cakey and overdone, while the makeup tutorial you just followed to a T looked fresh, flawless and perfect? Makeup for social media does not work in real life! While it’s a great to get a feel for what working as a makeup artist could be like, it isn't the best place to learn makeup professionally.
When working as a makeup artist for any sort of film or recording your makeup needs to be heavy, dramatic and overly contoured because the lighting, quality of filming and editing take away so much detail. When filming makeup under professional lighting, intensity is taken away from the makeup look and imperfections diffused so the extra intensity is required to counteract this process. Many videos use filters which alter the look of features, coloring and details. What appears to be a light, fresh, makeup look is really just an illusion, it's actually a full, heavy finish. Makeup that is applied for YouTube or Social Media isn't an everyday look or something that would be wearable under natural lighting.
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